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    <loc>https://design.timothyscholl.com/case-studies/service-design</loc>
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    <lastmod>2024-06-27</lastmod>
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      <image:title>Case Studies - Service Design for COPD</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/626359c779f1da77c87df688/1651158325645-2XIE7EIV873XZ47AFNQA/Betty+Persona+-+COPD+VBID.png</image:loc>
      <image:title>Case Studies - Service Design for COPD</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/626359c779f1da77c87df688/1651158326336-0WHM4KQMN7R64WMQ001V/George+Persona+-+COPD+VBID.png</image:loc>
      <image:title>Case Studies - Service Design for COPD</image:title>
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      <image:title>Case Studies - Service Design for COPD</image:title>
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      <image:title>Case Studies - Service Design for COPD - Make it stand out</image:title>
      <image:caption>An example of the variety of inhalers used to treat COPD</image:caption>
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      <image:title>Case Studies - Service Design for COPD - Make it stand out</image:title>
      <image:caption>Participants chose a limited amount of features to acheive their goal</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/626359c779f1da77c87df688/d4514331-0307-4fc3-9815-d0ade2f7d3b4/20190807_135250+1.png</image:loc>
      <image:title>Case Studies - Service Design for COPD - Make it stand out</image:title>
      <image:caption>Person on the right coaching the person behind them on using an inhaler</image:caption>
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    <image:image>
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      <image:title>Case Studies - Service Design for COPD - Make it stand out</image:title>
      <image:caption>Our ecosystem map describing all the factors that influence the problem</image:caption>
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      <image:title>Case Studies - Service Design for COPD</image:title>
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      <image:title>Case Studies - Service Design for COPD - Make it stand out</image:title>
      <image:caption>Blueprint used to orchestrate operations across the enterprise</image:caption>
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  <url>
    <loc>https://design.timothyscholl.com/case-studies/delivery-promise</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
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      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>Concept wireframe showing Delivery Promise on the product description page.</image:caption>
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    <image:image>
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      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>Concept wireframe showing 1. Modal Interaction and 2. Alphanumeric input for US and CA</image:caption>
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    <image:image>
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      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>Wireframe concept for Cart Recommendations showing 1. Multiple slow items in cart may show multiple recommendations 2. A replace CTA to swap new faster items for the ones in the cart.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626359c779f1da77c87df688/376a19da-0dc5-47db-b14a-c577721f6a78/Competitive+Analysis.png</image:loc>
      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>Competitive Analysis showcasing other retailers solutions for Delivery Promise</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626359c779f1da77c87df688/fd733368-e357-4c24-bb98-e998638cc4b9/Delivery+Promise+-+Cover.png</image:loc>
      <image:title>Case Studies - Delivery Promise</image:title>
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    <image:image>
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      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>Chewy’s current “Buy Box” showing the large orange “Add to Cart” button and delivery statement.</image:caption>
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    <image:image>
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      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>Designs for Delivery Promise experiment on the Product Description Page</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626359c779f1da77c87df688/b0cda8eb-0ab0-4a87-8039-5b050d19b725/Order+Confirmation.png</image:loc>
      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>1. Push notification and 2. Order confirmation email showing the new Delivery Promise</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>Results of our learning agenda workshop, documenting open questions, potential risks and possible working hypotheses for our research.</image:caption>
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      <image:title>Case Studies - Delivery Promise - Make it stand out</image:title>
      <image:caption>Confluence page for tracking our learning agenda goals.</image:caption>
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  <url>
    <loc>https://design.timothyscholl.com/case-studies/contextual-messaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
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      <image:title>Case Studies - Contextual Messaging - Make it stand out</image:title>
      <image:caption>Chewy’s Voice of Customer platform</image:caption>
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      <image:title>Case Studies - Contextual Messaging - Make it stand out</image:title>
      <image:caption>Documentation showing example for one of the 24 new messaging use cases.</image:caption>
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      <image:title>Case Studies - Contextual Messaging - Make it stand out</image:title>
      <image:caption>Anatomy of a contextual message, and supporting content</image:caption>
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    <image:image>
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      <image:title>Case Studies - Contextual Messaging - Make it stand out</image:title>
      <image:caption>iOS example of the changes made to accommodate new messaging.</image:caption>
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      <image:title>Case Studies - Contextual Messaging</image:title>
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  </url>
  <url>
    <loc>https://design.timothyscholl.com/case-studies/path</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/626359c779f1da77c87df688/b12bb1d9-3043-44b6-abc2-f06cc2ccd9e0/Provider+Search+for+Display.png</image:loc>
      <image:title>Case Studies - Path - Make it stand out</image:title>
      <image:caption>Results displaying in the provider search tool</image:caption>
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    <image:image>
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      <image:title>Case Studies - Path - Make it stand out</image:title>
      <image:caption>The Figma prototype we shared with agents</image:caption>
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    <image:image>
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      <image:title>Case Studies - Path - Make it stand out</image:title>
      <image:caption>Our team’ prioritization exercise in Miro</image:caption>
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      <image:title>Case Studies - Path - Make it stand out</image:title>
      <image:caption>Our board for tracking and categorizing our qualitative research</image:caption>
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      <image:title>Case Studies - Path</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626359c779f1da77c87df688/62c278f4-f7e9-4228-b313-a03001905d20/Legacy+App.png</image:loc>
      <image:title>Case Studies - Path - Make it stand out</image:title>
      <image:caption>An example of a legacy application that agents typically use.</image:caption>
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      <image:title>Case Studies - Path - Make it stand out</image:title>
      <image:caption>An example of one of our agent personas</image:caption>
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      <image:title>Case Studies - Path - Make it stand out</image:title>
      <image:caption>Our research discussion guide</image:caption>
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      <image:title>Case Studies - Path - Make it stand out</image:title>
      <image:caption>Our assumption tracker, a table in our collaborative whiteboarding tool, Miro.</image:caption>
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  </url>
  <url>
    <loc>https://design.timothyscholl.com/case-studies/humana-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-20</lastmod>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>The roadmap that resulted from our discovery and framing</image:caption>
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      <image:title>Case Studies - Humana Health</image:title>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>Our product concept prioritization exercise</image:caption>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>An example of a card sort activity to help shape information architecture</image:caption>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>Our participants and their caregivers</image:caption>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>Viewing study results in the UserZoom platform</image:caption>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>Our ethnographic research synthesis in our collaborative whiteboarding tool, Miro</image:caption>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>An example of a tree test activity used to validate information architecture</image:caption>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>Behavior change model for health goal setting</image:caption>
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      <image:title>Case Studies - Humana Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://design.timothyscholl.com/case-studies/compass</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-20</lastmod>
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      <image:title>Case Studies - Compass - Make it stand out</image:title>
      <image:caption>The original mvp flow diagram</image:caption>
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      <image:title>Case Studies - Compass</image:title>
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      <image:title>Case Studies - Compass - Make it stand out</image:title>
      <image:caption>A co-creation activity for plan related information</image:caption>
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      <image:title>Case Studies - Compass - Make it stand out</image:title>
      <image:caption>An early whiteboard sketch of the proposed user flow</image:caption>
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      <image:title>Case Studies - Compass</image:title>
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